PRIVACY POLICY

1. INTRODUCTION

Welcome to Hera Benefits, Inc. ("Hera," "we," "us," or "our"). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies, please do not access or use our Services.

2. INFORMATION WE COLLECT

2.1 Information You Provide to Us

We may collect the following categories of personal information that you voluntarily provide to us:

For Parents:

• Contact information (name, email address, phone number, home address)
• Family information (number and ages of children, childcare preferences)
• Employment information (occupation, employer, work schedule)
• Payment information (credit card details, billing address)

For Caregivers:

• Contact information (name, email address, phone number, home address)
• Demographic information (age, gender, languages spoken)
• Professional information (education, certifications, work experience)
• Background check information (Social Security number, date of birth, criminal history)
• References and employment history
• Photographs and videos (for profile purposes)
• Government-issued identification

2.2 Information Automatically Collected

When you access or use our Services, we may automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent on the Services, clickstream data)
• Location data (with your permission)
• Cookies and similar tracking technologies

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for the following purposes:

• To operate, maintain, and provide our Services
• To match Parents with potential Caregivers
• To process and complete transactions
• To conduct background checks and verify Caregiver credentials
• To communicate with you about our Services
• To send you marketing communications (subject to your preferences)
• To respond to your inquiries and provide customer support
• To improve and optimize our Services
• To protect the security and integrity of our Services
• To comply with legal obligations

4. HOW WE SHARE YOUR INFORMATION

4.1 Sharing Between Users

Our Services facilitate connections between Parents and Caregivers. When you use our Services:

For Parents:

• Your profile information may be shared with potential Caregivers
• Your contact information will be shared with Caregivers you choose to connect with

For Caregivers:

• Your profile information may be shared with potential Parents
• Your background check results (pass/fail status only) may be shared with potential Parents
• Your contact information will be shared with Parents you choose to connect with

4.2 Sharing with Third Parties

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, and background check services.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information for any other purpose disclosed to you with your consent.

4.3 Aggregate and De-identified Information

We may use and share aggregated or de-identified information, which cannot reasonably be used to identify you, for any lawful business purpose.

5. DATA SECURITY

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. YOUR CHOICES AND RIGHTS

6.1 Access, Update, and Delete Your Information

You may access, update, or delete your account information at any time by logging into your account or contacting us directly. Please note that we may retain certain information as required by law or for legitimate business purposes.

6.2 Marketing Communications

You may opt out of receiving marketing communications from us by following the unsubscribe instructions in any marketing email we send or by contacting us directly.

6.3 Cookies and Tracking Technologies

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that such actions could affect the availability and functionality of our Services.

6.4 Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to restrict or object to our processing of your information
• The right to data portability

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. CHILDREN'S PRIVACY

Our Services are not intended for children under the age of 18, except as the subject of childcare services. We do not knowingly collect personal information from children under 18. If you believe we have collected personal information from a child under 18, please contact us so that we may delete such information.

8. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. CONTACT US

If you have any questions about this Privacy Policy, please contact us at:

10. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete personal information we collect about you
• The right to opt-out of the sale of your personal information
• The right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us using the information provided in the "Contact Us" section above.

11. INTERNATIONAL DATA TRANSFERS

If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Services, you consent to the transfer of your information to the United States and understand that your information may be subject to U.S. laws, which may differ from those of your country of residence.

12. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.